Explore Beef on YouTube
The people who raise America's beef share their experiences and answer questions through video about how beef makes its way from their pastures to your plate. With topics that include food safety, proper care for cattle and protection of the environment, the families in these videos will show you the effort and attention they put into providing you with nutritious, delicious beef.
The Cattlemen’s Stewardship Review: Connecting Our Vision and Values
“The Cattlemen’s Stewardship Review: Connecting Our Vision and Values” is a first-of-its-kind look at the beef industry’s influence on communities, the economy, public health and the environment. Click to watch stakeholder interviews discussing the beef industry’s accomplishments.
Close-Up on Raising Beef: A Student Filmmaking Project
Food production has become one of the most publicized topics in this decade, yet many people don’t know where to find accurate information about the people who grow, cultivate and raise the food they eat.
America’s cattle farmers and ranchers initiated Close-Up on Raising Beef to provide you with a “behind-the-scenes” view of how beef gets from pasture to plate. The collection of three videos below were made by student filmmakers showcasing different areas of beef production.
Farmers Fighting Hunger
Even in the land of the plenty, there are more than 50 million Americans who do not have constant access to enough food for an active, healthy lifestyle, meaning that they are food insecure. Learn what we’re doing about it.