Cattle Care Outreach:

A State Guide to Leveraging Beef Quality Assurance 

Engaging More Beef Producers
to Tell Their Cattle Care Story 

Peer-to-peer engagement allows leading Beef Quality Assurance (BQA)-certified producers to stress the importance of telling the cattle care story to fellow beef producers as well as encourage BQA certification.


By equipping leading cattle care advocates – possibly graduates of the Master of Beef Advocacy (MBA) program who are BQA certified – with the right tools and resources, they can encourage their fellow beef producers to become BQA certified and tell their cattle care story to consumers in their communities.


The Best Practices Guide included in this module gives you tips on finding cattle care advocates in your state and equipping these folks with tools to help other beef producers tell their cattle care story.

The tools section contains a Customizable PowerPoint Presentation and a Customizable Article to help state cattle care advocates reach agricultural audiences. The provided Message Cards give farmers and rancher a leave-behind guide when having conversations with peers.

Best Practices Guide 

Customizable PowerPoint Presentation
for Producer-to-Producer Module (July 09)

Template Article 

Message Cards 

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