Cattle Care Outreach:

A State Guide to Leveraging Beef Quality Assurance

Conducting a State BQA Award Contest

Conducting a State BQA Award contest is an excellent way to recognize Beef Quality Assurance (BQA)-certified beef producers in your state who go above and beyond to diligently care for their animals. Winners also can serve as spokespersons for the beef industry by sharing their animal care story with the media, influencers and consumers in your state.

 

This Best Practices Guide in this module walks you through how to conduct a BQA awards contest in your state, including:

  • Determining if you can implement a State BQA Award contest
  • Planning the contest
  • Promoting the contest
  • Creating a judging committee
  • Criteria for judging entries
  • Contacting winners
  • Promoting state winners

You’ll also find customizable tools to promote and execute the program, as well as to promote the winner(s). This module contains the following tools:

Be sure to submit your winner(s) to the National BQA Award contest by July 1.

Best Practices Guide  (8/3/2009)

State BQA Award application  (7/30/2009)

Scoring sheet  (7/30/2009)

Press release templates for promoting the State BQA Award program  (7/30/2009)

Press release templates for creating consumer awareness about the state winner and their animal welfare practices  (7/30/2009)

Radio release templates for creating consumer awareness about the state winner and their animal welfare practices  (7/30/2009)

Interviewing the winners – question guide  (7/30/2009)

Animal welfare talking points and media tips  (7/30/2009)

 
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