A Day in the Life


On the Ranch

This summer, Nebraska welcomes extra hands onto its ranches. Experts in culinary arts, nutrition, retail, foodservice, university research, blogging and youth education put aside their daily routines and mostly urban lifestyle to learn what it takes to raise the beef that makes its way into your homes, favorite restaurants and grocery stores.

By clicking on the images in this virtual portal, you can follow the participants’ journeys and experiences as they walk a mile in the boots of Nebraska’s cattle ranchers.

Meet the Participants
Click to learn about them, and their experiences while ‘On the Ranch.’

Photos from the Ranch

A look in to the On The Ranch Tours

© 2017 Cattlemen's Beef Board and National Cattlemen's Beef Association.
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